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Category Archive for ‘Apple’ rss

May the 4S be With You

Bildschirmfoto 2011-10-05 um 08.23.03

Apple CEO Tim Cook gathered a handful of select journalists into the so-called “Townhall” room at the Apple HQ in Cupertino. Interest in this event had reached a fever pitch with most of the world expecting a new iPhone to be launched, “iPhone 5″.

It so turns out that there WILL be a new iPhone, but as if to mock the pundits it is not called number 5, but 4s. But first – while everybody started getting nervous – Cook and team told us how well Apple is doing.

Let’s review the important announcements.

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Getting Ready for the iOS 5 Launch

With the iOS 5 looming there are a couple of items that you will need to look at to have your apps ready for the public availability of iCloud and the OS. Let us review.

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One more Speculation

Much will be clearer to us on October 4th, but let us pause a moment and wildly speculate about what’s happening behind the scenes.

Amazon revealed their new touch-enabled Kindles as well as an Android-based 7″ tabled, called the “Fire”. Steve Jobs personally always poo-poo’ed the notion of anything smaller than the iPad form factor, the new device is generally seen to be a frontend to the “Amazon Cloud”, that is the heaven Amazon.com will be in when users let themselves be locked into the Amazon ecosystem versus the iTunes one.

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Finally an Authorized Steve Jobs Biography

Steve Jobs Bio

UPDATE: The release date has been bumped by one month! October 24th.

There have been many attempts at chronicling the life of Mr. Steve Jobs the person who once founded and once saved our favorite company. Now the wait is almost over for the book that tells it all … or so we hope. On November 21st the official biography will be “launched”, a must-buy for every true Apple fan.

The first and so far only true glimpse into Steve’s history you might have gotten from his famous¬†Stanford Commencement Address. Being adopted under the condition that he attended college, only to drop out soon thereafter but sticking around to attend calligraphy classes. Of the two Steves he always was more the business minded, we are on tenterhooks to now learn how he really ticks.

One cannot but wonder if this Biography was not as carefully architected as Steve’s exit from the Apple limelight. Soon we will know.

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There Will Be No iPhone 5, EVER

iPhone 5 Mockup by MacRumors

When I listened to the latest episode of The Talkshow¬†during my morning walk something clicked. All the puzzle pieces that pundits, blogs and myself had been commenting on individually suddenly started to come together. The result is a vision, probably similar to how Holy Mary might have felt when the archangel told her about her next “one more thing”.

I really mean the title literally, there will never be a device – not in October, not in 2012, not ever – called “iPhone 5″ that you will be able to purchase. Somebody who kept pestering his “contacts” at Apple about “when does the next iPhone come out” reaped this remark “Next iPhone? There will never be a next iPhone. There can never be an iPhone better than the iPhone 4″.

Of course there will be a device to purchase , something that has all the features of iPhone 4 and possibly many more, it just won’t be CALLED “iPhone 5″. Here’s why.

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Hello Mr. Chairman Steve Jobs

Some of the media called it the end of an era when Steve Jobs quit his job as Apple’s CEO. But contrary to the first taste such a statement might leave in your mouth it not at all means that Steve is leaving Apple.

In his open letter he was clear that he still wants to play an important role, but just not on the stressful position of Chief Executive Officer. He’s doing what he should have done all along, but Apple was too much afraid of the negative impact that this might have on the stock price.

So this set of announcements had to wait until a potentially very strong financial quarter – Apple is said to release new hardware this quarter that will positively impact their bottom line. Also, they waited until having more or less become the most valuable company on earth with only Exxon Mobile to rival their market cap. Finally the news releases where made outside of regular trading hours, which again shows that Apple tries to avoid a panic on the stock market.

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iOS Versions in the Wild

Apple sends a clear message to us developers: “Stop supporting 3.x”. They say that most loudly by omitting Simulator 3.2 from Xcode 4.1 which I painfully noticed when I wanted to debug a 3.2 bug in a component of mine. I had updated everything to Lion and installed Xcode 4.1 because that’s the first version supporting Lion.

So if you are basing your operations on the most current “stable” versions of the OS and Xcode then you cannot support 3.2 without jumping through some extra hoops. So I did some research to find if anybody is actually still using 3.2. Unfortunately Apple forbids ad networks from collecting and publishing device data because that would also show us info about future iOS devices.

So what is the trend and current status? Read on.

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Apple Earnings Call

Apple had their quarterly earnings conference call yesterday, here are the highlights:

  1. they continue to far surpass analysts expectations
  2. for the first time iPad sales revenues surpassed the Mac ones
  3. there is some accounting magic necessary, something to do with the expected earnings from people upgrading to Lion
  4. Lion ships today
  5. AppleTV continues to be a “hobby”, but they continue to invest in it because they believe there’s “something there”.
  6. Regarding patent disputes, all they said ways they “like for people to invent their own things” and they will continue to protect their portfolio
  7. A note that there will be a “product transition” (which they are not discussing yet) that will the affect the earnings of the coming quarter.

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Moving to Lion

One of the perks of paying for both the iOS as well as the Mac development program is that you get early access to the latest OSX beta versions. (Apple abhores the term “BETA” and thus calls everything “Developer Preview” lately)

I’ve been running my MacBook Air on most of the preview builds of OSX 10.7 “Lion” and so I was exited to move to the Gold Master version as well. My SSD was partitioned in two halves, one for 10.6 “to be safe if I need it” and one for 10.7. Now with Lion being final and working well I wanted to reclaim the entire SSD for the new and shiny cat.

But something went horribly wrong. Let me tell you about that and raise your awareness for a couple of precautions.

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Releasing release

One of the new developer APIs presented at WWDC was something called Automatic Reference Counting. This term also was on this slide visible during the Keynote, so it’s no longer a secret.

ARC might just be the single piece of technology which excited WWDC attendees the most. We cannot discuss the details of what was presented during the conference, but there is already quite a bit of public information available. Enough to get every iOS developer excited.

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