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Category Archive for ‘Apple’ rss

Releasing release

One of the new developer APIs presented at WWDC was something called Automatic Reference Counting. This term also was on this slide visible during the Keynote, so it’s no longer a secret.

ARC might just be the single piece of technology which excited WWDC attendees the most. We cannot discuss the details of what was presented during the conference, but there is already quite a bit of public information available. Enough to get every iOS developer excited.

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Gamification of Bug Reporting

I’ve been recently submitting a great deal of bug reports for iOS and OSX. I asked myself: “why does submitting these reports have to be so tedious?”

So I submitted the following as feature request for Apple’s bug reporter as Radar #9622340.

Problem: currently submitting bugs is a tedious process, browser based, non-social and you rarely feel that a bug report or feature request has made any difference.

Solution: A suggestion with the goal to make submitting bugs and feature requests more fun. More fun = better quality and more buy in from developers and users.

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WWDC Plague

There’s an addendum to my previous WWDC Wrap Up article that might come to you as a surprise, being a first-time attendant. Sudden debilitating sickness…

If you search twitter for “WWDC Plague”, you find a great number of people who have apparently caught it. Here’s a summary of the symptoms to help you diagnose it as well as some tips to avoid it next year.

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WWDC 2011 Wrap-Up

The 2011 Apple’s Worldwide Developers Conferences has come to a conclusion, with the final day passing by in light speed. My eyes are burning from being tired, my legs hurt from sitting and standing in line and my brain has turned into a mushy substance. Yet I feel like I have to sum up a couple of things I learned just so that I might anchor this experience just a little bit more  deeply in my memory.

Hey you, Apple PR guy, don’t you worry about me revealing any details, this post is mostly about the emotional side of attending one of the most useful and exhilerating … pardon THE most useful and exhilarating experience that’s available to a Mac/iOS developer. This being my first such conference I think I have found a couple of strategies that might severs as a reference in future years.

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On “Getting Sherlocked”

I learned a new term today, “being sherlocked”. At first I found myself slightly giggling, because we named the dog “Sherlock Holmes”. How can that be a verb?

This verb was widely used together with various app names. Instapaper? Sherlocked! Dropbox? Sherlocked! And even Apple’s competitors. Amazon/Google? Sherlocked. Doubly so.

Now I cannot stand if somebody tweets smart things without explaining them, so I looked it up. I could only find one suitable explanation. UPDATE: Actually there’s another one which implies malvolence by Apple. See bottom of article.

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WWDC 2011 Keynote

When I queued in the morning at about 4 I was around number 270 in line. That landed me a seat in the back third of the largest of the conference rooms of the Moscone Center, called Presidio. Which is weird, because Steve told us that 1500 people made it into the room. But hey, I was there, great success for my first WWDC.

Let me give you a quick summary of what we saw, as all of this is public knowledge and not under NDA. For the remaining sessions I am unfortunately bound by the NDA. Also – while I was on fire tweeting like crazy – I got stopped dead by Twitter which suddenly started to tell me that I cannot tweet any more as @Cocoanetics, I should wait for a couple of hours. So I had to switch to my personal account @OliverDrobnik to finish reporting.

The big three items to be discussed had been already pre-announced: OSX Lion, iOS 5 and iCloud.

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Most Amazing Keynote Ever

Apple PR just confirmed that this year’s WWDC keynote will go down in history as the most amazing keynote ever, and your’s truly will be in attendance. Unfortunately I am not prepared for camping out to get in the main conference venue to make sure I can see that with my own eyes. Oh, how much I would love to be able to make it…

The four pillars of amazingness have been confirmed to be:

  • The Amazing Steve Jobs himself
  • Lion “Unveiling”
  • iOS 5, Codename “Fleeting Image”
  • iCloud, the amazing cloud service with the extra i

This effectively rises my excitement level to new heights. Apple had kept their iOS 5 plans really close to their chest to avoid Google stealing the coolest ideas and thunder.

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Locating Controversy

Now that most everybody is buying into the (probably false) rumor that the iPhone 5 will be coming in Fall, the news media were only too happy to latch onto the fact that there is a database of locations on user’s desktops that could be used to infer his location information.

Last week a young cousin-in-law of mine came to me touting “did you know that the iPhone tracks you everywhere?” to which I already had formed an opinion and response. The iPhone does not track YOU. And on famous podcasts like the ones of the TWIT network you keep hearing the false information that it is indeed GPS locations that are recorded. Not so.

In this article I will debunk some of the myths so that you don’t have to stand idly by while people are talking nonsense and thus might be tarnishing the otherwise squeaky clean image of our beloved iOS platform.

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Rewarding Gifts

Today I felt as if all the sweating over code of the past days finally got rewarded. Multiple times over.

A new iOS update, a Lion DP2 update and an Xcode update – all with minor fixes – were showing that Apple too was focussing on this reward nexus. There was a video of gay Apple employees, that can also be considered a gift to the world. My iPad 2 arrived. I ordered an 11″ Air. Makes us wonder if there is a cosmic significance to April 15th.

Ah yes, this day, 99 years ago, the Titanic chose to hit an iceberg to escape from Celine Dion’s title song for good.

During the day we had heard a rumor that Portal 2 might be lauched today, because somebody had found a page with a countdown. That had us excited and decreased our concentration while we kept returning to the page to see if the countdown had expired yet. In the end there was another practical joke in true Portal tradition: they are promoting a “Potato Sack” bundle where the number of CPUs playing these games serve to speed up the “reboot” of the evil Portal mainframe. Long story short: My raffle continues until the official launch, you can still participate.

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Apple and Cocoanetics Reach Licensing Agreement

CUPERTINO, California; VIENNA, Austria —April 1, 2011—Apple® and Cocoanetics.com are jointly announcing today that a licensing agreement has been reached that will allow Apple to distribute the highly acclaimed software components of Cocoanetics.com to registered iOS developers worldwide as sample code. Two specific components for displaying a calendar interface (DTCalendarView) and for displaying charts (DTChartView) will be merged with the upcoming iOS SDK 5.0.

“We wanted to make a joint announcement at WWDC this year, but since the information on this deal has already been leaked it is my pleasure to announce the details of this wonderful partnership.” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “If you are an iOS or Mac OS X software developer, then you know that you can definitely learn from Cocoanetics.”

Apple is also looking at merging the technology from Cocoanetics.com open source project NSAttributedString+HTML into iOS SDK 5.0, but due to the open source nature of the project there are licensing ramifications that need to be worked around. Lawyers of both companies are working to find a way to make the source code proprietary to Apple while exposing the API as native option to developers.

“The Mac always had this great way to make attributed strings from HTML and while iOS 3.2 brought CoreText to the mobile platform this was the missing link to enable developers to ditch UIWebView once and for all,” said Oliver Drobnik, CEO and chief developer at Cocoanetics.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Cocoanetics.com blogs about topics that are of interest to iOS developers worldwide, produces high-quality software components, produces and publishes apps for the App Store and provides consulting and contracting services for clients worldwide. Fashion catalog publishers use Cocoanetics’ iCatalog technology to publish digital versions on iPad.

Press Contacts:
Bill Evans
(408) 974-0610

Oliver Drobnik

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