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Category Archive for ‘Apple’ rss

On “Getting Sherlocked”

I learned a new term today, “being sherlocked”. At first I found myself slightly giggling, because we named the dog “Sherlock Holmes”. How can that be a verb?

This verb was widely used together with various app names. Instapaper? Sherlocked! Dropbox? Sherlocked! And even Apple’s competitors. Amazon/Google? Sherlocked. Doubly so.

Now I cannot stand if somebody tweets smart things without explaining them, so I looked it up. I could only find one suitable explanation. UPDATE: Actually there’s another one which implies malvolence by Apple. See bottom of article.

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WWDC 2011 Keynote

When I queued in the morning at about 4 I was around number 270 in line. That landed me a seat in the back third of the largest of the conference rooms of the Moscone Center, called Presidio. Which is weird, because Steve told us that 1500 people made it into the room. But hey, I was there, great success for my first WWDC.

Let me give you a quick summary of what we saw, as all of this is public knowledge and not under NDA. For the remaining sessions I am unfortunately bound by the NDA. Also – while I was on fire tweeting like crazy – I got stopped dead by Twitter which suddenly started to tell me that I cannot tweet any more as @Cocoanetics, I should wait for a couple of hours. So I had to switch to my personal account @OliverDrobnik to finish reporting.

The big three items to be discussed had been already pre-announced: OSX Lion, iOS 5 and iCloud.

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Most Amazing Keynote Ever

Apple PR just confirmed that this year’s WWDC keynote will go down in history as the most amazing keynote ever, and your’s truly will be in attendance. Unfortunately I am not prepared for camping out to get in the main conference venue to make sure I can see that with my own eyes. Oh, how much I would love to be able to make it…

The four pillars of amazingness have been confirmed to be:

  • The Amazing Steve Jobs himself
  • Lion “Unveiling”
  • iOS 5, Codename “Fleeting Image”
  • iCloud, the amazing cloud service with the extra i

This effectively rises my excitement level to new heights. Apple had kept their iOS 5 plans really close to their chest to avoid Google stealing the coolest ideas and thunder.

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Locating Controversy

Now that most everybody is buying into the (probably false) rumor that the iPhone 5 will be coming in Fall, the news media were only too happy to latch onto the fact that there is a database of locations on user’s desktops that could be used to infer his location information.

Last week a young cousin-in-law of mine came to me touting “did you know that the iPhone tracks you everywhere?” to which I already had formed an opinion and response. The iPhone does not track YOU. And on famous podcasts like the ones of the TWIT network you keep hearing the false information that it is indeed GPS locations that are recorded. Not so.

In this article I will debunk some of the myths so that you don’t have to stand idly by while people are talking nonsense and thus might be tarnishing the otherwise squeaky clean image of our beloved iOS platform.

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Rewarding Gifts

Today I felt as if all the sweating over code of the past days finally got rewarded. Multiple times over.

A new iOS update, a Lion DP2 update and an Xcode update – all with minor fixes – were showing that Apple too was focussing on this reward nexus. There was a video of gay Apple employees, that can also be considered a gift to the world. My iPad 2 arrived. I ordered an 11″ Air. Makes us wonder if there is a cosmic significance to April 15th.

Ah yes, this day, 99 years ago, the Titanic chose to hit an iceberg to escape from Celine Dion’s title song for good.

During the day we had heard a rumor that Portal 2 might be lauched today, because somebody had found a page with a countdown. That had us excited and decreased our concentration while we kept returning to the page to see if the countdown had expired yet. In the end there was another practical joke in true Portal tradition: they are promoting a “Potato Sack” bundle where the number of CPUs playing these games serve to speed up the “reboot” of the evil Portal mainframe. Long story short: My raffle continues until the official launch, you can still participate.

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Apple and Cocoanetics Reach Licensing Agreement

CUPERTINO, California; VIENNA, Austria —April 1, 2011—Apple® and Cocoanetics.com are jointly announcing today that a licensing agreement has been reached that will allow Apple to distribute the highly acclaimed software components of Cocoanetics.com to registered iOS developers worldwide as sample code. Two specific components for displaying a calendar interface (DTCalendarView) and for displaying charts (DTChartView) will be merged with the upcoming iOS SDK 5.0.

“We wanted to make a joint announcement at WWDC this year, but since the information on this deal has already been leaked it is my pleasure to announce the details of this wonderful partnership.” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “If you are an iOS or Mac OS X software developer, then you know that you can definitely learn from Cocoanetics.”

Apple is also looking at merging the technology from Cocoanetics.com open source project NSAttributedString+HTML into iOS SDK 5.0, but due to the open source nature of the project there are licensing ramifications that need to be worked around. Lawyers of both companies are working to find a way to make the source code proprietary to Apple while exposing the API as native option to developers.

“The Mac always had this great way to make attributed strings from HTML and while iOS 3.2 brought CoreText to the mobile platform this was the missing link to enable developers to ditch UIWebView once and for all,” said Oliver Drobnik, CEO and chief developer at Cocoanetics.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Cocoanetics.com blogs about topics that are of interest to iOS developers worldwide, produces high-quality software components, produces and publishes apps for the App Store and provides consulting and contracting services for clients worldwide. Fashion catalog publishers use Cocoanetics’ iCatalog technology to publish digital versions on iPad.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Oliver Drobnik
Drobnik.com
oliver@drobnik.com
+43-699-10010110

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State of our iOS Nation

I just returned from my visit to San Francisco, where I helped Scribd on iOS-related matters. I’m sitting in a quiet restaurant near the railway half way between Vienna and Salzburg. There I’m awaiting the arrival of somebody I’m coaching, again related to iOS development. I find this to be a nice diversion from coding hours on end, and it’s especially welcome being throughly jetlagged. Flying east is said to be especially tiresome.

Too many Developers …

I consider it a good omen. After having touched down in Vienna, I boarded a train to where I live, 2 hours from Vienna. The next day, when I opened my laptop to start dealing with a large backlog of e-mails, I found that Apple has finally decided to start selling WWDC tickets. We think they had like 5000 seats available, which – after having removed all discounting options last year – where sold for $1600 a pop. Not too shabby, that’s like 8 Million Dollars made. More for Steve’s treasure chest, Apple has been sitting on a pile of cash assets for the longest time.

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Visiting Apple

A trip to San Francisco is incomplete if you are not paying a visit (and your respects) to the Apple Campus as 1 Infinite Loop, Cupertino. It is situated next to an exit of the 280 freeway but far away from any other sensible public transportation. So a car is a must.

I was lucky to have my colleague Sam rent a ZipCar for the trip and drive me out there, i.e. from Downtown San Francisco to Cupertino which is at southern base of the peninsula. Apple employees have shuttles swarming all around the SF area, but we pedestrians have to either rent a car or find somebody who is willing to drive us.

Apparently several Apple employee follow me on twitter and take notice of my quibbling. So I was quite excited to be invited for lunch on the campus. The Cafeteria “Café Mac” is about the most amazing food court I’ve ever seen. Outside they where making fresh Pizza, inside you’d find Pasta Sushi, fully customizable Buritos, ice cream and many more choices which I did not take notice of, because I immediately settled on Buritos.

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For a Fist Full of Apples

Last week and today Apple revealed several new iterations of mobile hardware. Let’s have a brief look as to what those mean for us developers who depend on Apple hardware both for our customers as well as to do our development on.

Generally speaking there was nothing truly revolutionary in it for us on either of these days. Is Apple stabilizing and focussing on were they are truly raking in the money? You bet.

No more revolutions, I fear.

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Apple Subscriptions

The hot button topic these days is Apple’s “new” subscription service and the conditions they are enforcing on it. Not only are they drawing harsh criticism from publishers for not letting them have all the users data (to be sold to advertisers), they are also catching fire for driving poor Readability out of business (or from the app store).

What’s forgotten in all this commotion is that the truth of the matter is far from all the buzzwords. As usual the lack of actual news from Cupertino is prompting the big tech blogs to bash Apple a bit, citing “sources from the publishing industry”. What the pundits even like better is when developers write something to be linked to, like the Readability guys are doing in an open whining letter to Apple.

Usually I prefer to ignore this link-baiting and attention-deficit-syndrome. If developers think their work gets to little attention then they start ranting publicly hoping to be heard and the major public outcry persuade Apple to give in. I’ve been guilty of that myself at times.

But in this blog post I want to explore why Apple has every right to what they are doing. I fully support their message.

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