A long time ago, in a galaxy far far away … I think around the beginning of the year actually, Michael Schneider asked me to read this book that he collaborated on with Dave Wooldrige.
At this time and until this date this book remains the biggest and most comprehensive guide on what traps there are in the iPhone app business. It took me some time to read the book from cover to cover and then I also was simply to busy and lazy to do this review. And actually there was another reason, that I din’t want to admit to.
I’m by nature an iPhone app creator, not a business person. I had my first app in the store about 2 months after downloading the SDK back in 2008. Making apps is what I love, but marketing them… yuck! Now if this book really was as good as the table of contents looks then this would mean that I had found – rather by accident on twitter – the ultimate guide to everything that I needed to know about transforming my app workshop into a viable business.