How often do you get annoyed by the following? You look up something on Google on your iPhone and you find an answer in a forum. When you click-through the search result the forum does not just show you what you were looking for, but it pops up a large annoying alert informing you that with their native app the reading experience would be so much nicer. And it does so even if you gave in some time earlier and had already installed the app.
Fortunately it has been announced that Apple will include a smart solution to this problem in iOS 6. Safari will gain the ability of automatically displaying such banners.

