The question that we developers are always asking ourselves after such an Apple event: “what was in it for us?” There are the highlights relevant to us:
- iOS 4.1 release is imminent, if not today then this week. GameCenter being released, update your games! Ah and you don’t need any HDR app any more, the iPhone shots 3 images at the same time and combines them. Groovy!
- iOS 4.2 coming in November, for all devices being able to run 4.x, but the main focus is to bring all the 4.0 niceties to iPad: Multitasking, Folders, etc. And the best new feature for productivity apps: Wireless Printing!
- There are 230,000 iOS devices being activated every day, NOT including updates. Steve kind of hinted that the number that Google mentioned is not really honest in that regard.
- The new iPod Nano is square indeed and clearly runs iOS. For the time being Apple does not give us ability to code apps for the small screen, but that might be coming eventually.
- New iPod Touch is now an iPhone 4 without the phone. Retina display, Gyroscope, A4 Chip. Even more reason to update your artwork and add a 2x version for all images. And since the iPod Touch now has two cameras any apps making use of AV capture devices has a way bigger audience
- New Apple TV is now at a price point reachable for everybody. The previous Apple TV was running an old OSX version, this new version clearly is iOS based, also because it has an A4 chip. But just like the Nano, no third party apps (yet?). It does not have storage though, so where would you store apps?
- One of the new things in iOS 4.2 will be AirPlay which allows HD videos to be streamed from you iDevices straight to your AppleTV. Do we see a wireless UIScreen that we can do the same from our apps in 4.2?
- New social music service directly in iTunes 10. You see which music your friends like. How about adding the same for apps?
So half of the news is great for us, more iOS devices that we can develop for with new tech. And more iOS devices that we WILL be able to develop for. Everything points to Apple wanting to keep enough news to themselves to not over-excite us iOS developers.
BUT! (one more thing) I foresee another Apple event happening at the beginning of 2011 filling all the above mentioned holes.