Our DNA is written in Swift

The new Whites – Worthy Polycarbonate Successor

A couple of days ago I got a chance to take a first feel of the new “low-end” MacBook. Well, it’s not so low after all.

For a while it looked like Apple would totally abandon the plasticBook line in favor of making everything out of Aluminium Unibodies. Though there still seems to be a magic line for quite a few Mac buyers at $1000. The cheapest Pro starts at $1199 and personally I would prefer if this would be the Thousand-Dollar-Laptop, but there’s also something psychological or maybe historical that entices Apple to continue the white line.

Maybe it’s because you can more easily affix stickers on a shell that’s made out of Polycarbonate? Hey it’s just a fancy pancy word for Plastic, so it would not mind if your kids stick some cartoon characters on it, next to the glowing Apple logo. Reimagining the fruit as just having been handed by the evil queen to Snow White?

These days when I get asked, “Oliver can you recommend a Laptop?” you can guess my answer: Mac and if you absolutely need Windows, run it in Bootcamp or virtually. Turns out the school director already had been Mac-infected for at home, so my suggestion to also get a Mac for use at school fell on fertile ground.

Being the resident Mac-Maniac I was asked to set up E-Mail, printing and install Office. In turn I asked to be recorded while unboxing the beast.

I had almost forgotten to mention this video on my blog. But then I saw on YouTube that the views already had surpassed my previous video of Unboxing a Magic Mouse. So I felt compelled to also provide an honorable spot on my blog for it.

It appears that while the Magic Mouse is way more hyped as being revolutionary and many people openly discuss if it’s worth it, the audience for white MacBooks is an order of magnitude larger. Or put differently, way more people are looking for the cheapest method to enter the Apple ecosystem, than are in the market for a fancy new mouse.

The White MacBook again pushes the envelope. Now the shell is made of 2 big parts and the top feels like plastic, the bottom like a powdery rubber. No firewire, No more seperate line-in. That’s now combined into the headphone jack. I supposed to be able to use an iPhone headset for remote-control and external Mic.

You now get up to 7 hours worth of battery life with the enclosed big battery. Now all mobile Macs have no user-servicable battery any more. So you will have to bring your favorite toy to the store and get it replaced there in 2-3 years when the retainable charge drops below a useful mobile working endurance. There’s been much discussion about the user-friendlyness of such an approach, but having now doors or stickers on the bottom of a laptop goes a long way to give you even more the feeling that “Mac just works”. Being a Windows administrator by day and seeing lots of notebooks, I honestly believe that even the simplest mobile MacBook blows any other Laptop out of the water in terms of ease-of-use and industrial design.

While we are still waiting for Apple’s answer to the netbook craze – which will not come this holiday season – the new white one is the perfect choice to give as a first Mac to your kids or wife. Daddy can still have a shiny aluminum Pro on his lap and thus be the king of the castle. All coming together in perfect Apple-Harmony for Christmas.

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