When you are looking for ways to increase exposure to your site or apps you have a plethora of options of holes that you can pour money in to. I found that milage varies enormously.
Google AdWords wanted me to have another look at their offering and gave me a credit for 100 Euros to spend on their ad network. At the same time I put exactly the same banner ad on 3 sites that I found when browsing the BuySellAds list of publishers. Also I’ve had several customers for putting ads on the Cocoanetics site, one app, and three ads for two components.
Let’s have a look at the numbers to see if we cannot figure out some feel for the varying effectiveness.
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