Two of my friends and me have been working on an idea for a startup in our spare time. The idea for this came to me when I started to experiment with applications using barcode scanning and when I found that there is really no good API on the web that would allow me to get some basic product details for a scanned bar code.
Granted there are several data silos around and the 500 pound Amazonian gorilla, but the general problem remains. Generally those services only want you to use their product infos for helping to sell more products. My idea was that there should be a neutral service that lets you get product names and images for any kind of product and you should be free to do whatever you like with this data.
I was using the name PAPI (Product API) internally until Jonathan Libov suggested to me to paraphrase Mr. Foursquare himself, “the product layer for the internet”. This name immediately caught on with all people I told about it, it stuck. So I went with it and also reserved the name on Twitter as well as .com and .net domains.
The next step was to have some sort of cool logo. A project name is step one to make it “more real”, step 2 must be to have a logo that inspires us. This is the story of how I got a logo designed on 99 Designs.