The last day at WWDC is almost only a half one since there is no structured program after the lunch-time talk. I attended a killer-design-talk that explained some of the design processes that Apple went through when designing the revolutionary interface for iPhoto for iOS. That was awe-inspiring because gave us many pointers on how to approach designing ups more like they do at Apple.
By the forth day I found a certain sorrow creep into my consciousness. Only one more day to go after this one I kept thinking. And even more I am beating up myself not having heeded my own advice: prepare better for the labs. There are a couple of things that I found are beneficial when going to the labs, so I want to write them up here so that I might keep them in mind.
By day 3 I think I can say that I’m getting into the flow of things at WWDC. That is mainly achieved by not queueing for overrun talks. Or by finding better uses for your time, as I keep preaching, by finding Apple engineers to talk to.
Though I am also mildly disappointed, but not in the program or people, but in myself. I did not heed my own advice of preparing some code to discuss with the Apple guys. Even my partner from Arizona did that, although programming is not his bread and butter. I admit to being proud of this.
I had to clone some source code from my repository to have something to base my questions on. So the rule “bring code” can be bent ever so slightly. It also counts as “bringing” if your code resides in an Open Source repo on GitHub or on your private SCM.
I saw a certain category of tweets appear since monday that all were following the same pattern. They were about what the user thought the greatest new feature in iOS 6 was for him. So I did a search and found that there are many different signs of whimsy and delight.
On the second day you have probably acclimated to the flow of things. Or rather, the traffic jamming of things. Because queue you will, queue you must. Wherever you go there will be a queue.
You’ve probably seen the Keynote, by now it is available as video for you to enjoy. One thing that I noticed quite a bit was that Apple apparently has expanded their assimilation process. Resistance is futile!
Very few people that I know are actually using Apple’s Find my Friends (FmF). Some because they fear about the lifetime of their iPhone battery, others because they abhor the feeling of being “stalked”. But those are really just myths.
FmF allows you to either share your position with somebody specific permanently or to create a temporary event that automatically ends at a given time. So I figured that it would be a cool experiment to use that for sharing positions of WWDC delegates all around the world. I started a temporary WWDC group and told people on Twitter about it.
In very short time I reached a level where FmF would not allow me to add any more people to this group. This level is 50. So I began to split off Europe and Australasia and the latest iteration of this shuffling is to have 4 regions:
- North America
- South America
Doing this I developed the ambition to at least get one dot per region, a representative/ambassador if you will. My goal now is to keep collecting for one more day because many Europeans are hopping on their respective planes on Friday and most Americans are doing the travel on Saturday and Sunday.
Last year the banners at the Moscone West conference center went up on the Sunday before WWDC. This year Apple is getting a head start and already started decorating on Tuesday the week before the big event.
It’s a patchwork of app icons accompanied by the slogan: “Where great ideas go on to do great things”.
Let’s over-analyze a bit, just because we can.
There is one thing that you can only get in Cupertino: Clothing and merchandise with an Apple logo. With Apple being my favorite brand is probably quite understandable that will want to be wearing the bitten Apple whenever I can… as opposed to Nike which I prefer over other sports brands.
With Nike I like the simplicity of the Swoosh, that only gets beaten bit the Apple because Apple because of the simple fact that I owe my livelihood to the company from Cupertino.
Being in San Francisco naturally triggers the “Pilgrimage Syndrome” where people – similar to birds – seem to need to migrate South to settle at the Apple Company Store in Cupertino to fill the need for spending money on the mentioned merchandise.