You might have noticed that Apple didn’t do a tour of Tech Talks last year as they had been doing traditionally in the past. The reason for this had been a sea change in the ranks of Apple’s evangelism team, headed by John Geleynse. Up until last year Apple’s unofficial motto had always been “treat everybody the same”.
The popularity of iOS has brought with it an unprecedented explosion in number of developer accounts and so Apple decided at a secret board meeting held at the beginning of January to change their credo. One suggestion had been “don’t be as evil as Google”, but this was struck down by Tim Cook who feared that this would taint Apple’s reputation as it would have lowered them to their competitor’s level.
But joking aside, Geleynse came to realize that Apple just cannot muster the man power it would need to hold the kind of Mini-WWDC that these Tech Talks represented all around the globe. When I interviewed him at the last Tech Talk in London he told me that doing a Euro-WWDC would be too much of a financial burden on the company. I have no idea how such a statement fits together with frequent reports of Apple having problems finding which mattress to stuff their cash into next.