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Apple Q1 2010 Conference Call Summary

These are my notes for a quick summary of what was interesting for us iPhone Developers.

iPhone Sales

  • over 8.7 Million iPhones sold in Quarter
  • = Company Record
  • = 100% increase over prior December quarter
  • 17 new carriers
  • iPhone now in 68 countries

Apple generally focussed on cash generation and “short dated high quality investments”.

New Accounting Principles applied retroactively: No longer revenue/cost deferred for future updates. Apple has a tax rate of about 29%.

Apple very satisfied with their “New Product” Pipeline. 33% Mac Growth Rate (= 2 times the market) “very confident about the pipeline”

Q&A

What are their feelings on having a single carrier in the US?

AT&T is a “great partner”, worked with them since well before iPhone. “Some issues in a few cities”, AT&T has “detailed plans to address these”

Development of prices

  • higher component prices environment (DRAM, other components overcapacity depleted)
  • seasonal decline in revenue
  • US dollar strengthened

App Review Process Problems

Important to keep perspective: 100.000 apps, 90% apps approved within 14 days. Make sure it protected consumer privacy, children. Porn rejected outright. Rejections are mostly bugs. Noise higher than reality.

About future products

“Stay Tuned.”

“Wouldn’t want to take away your joy of surprise on Wednesday.”

App Store

Way ahead of competitors. Dwarfing them.

Lala, Quattro Acquisitions:

Offer seamless way for app developers to make more money, for technology and talent.

About relationship with Google

“We work with Google work with in some areas, compete in others. Mobile Ads in infancy. We’ll see where that takes us.”

Education

“We really understand teaching and learning and student achievement at a very deep level. And I think we’re the only technology company that really gets it. We sell a lot more than just boxes as many other people do. I think we are staying very focussed on that market.”


Categories: Apple

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